Jill Smith is Managing Director for Greater China for Iris Worldwide, a global independent advertising agency. She looks after opportunity assessment, portfolio development and digital product for Asia Pacific.

Jill joined Iris with over 10 years of diverse experience. Having previously worked with start-ups, art agencies and world class brands in the US, Canada and Asia, she is an unconventional marketer with a background in organisational transformation and creative strategy.

Steven Parker is a KPMG Shanghai Partner leading KPMG China’s digital audit transformation and its centralised audit delivery platform. Steven has been working with KPMG China since 2001 and is both a former Treasurer and Vice Chair of the British Chamber of Commerce Shanghai.

Shin Gern SAM leads the Product & Marketing team at Seedlink, a scale-up company that augments Human Resources with Artificial Intelligence. Since joining Seedlink in 2016, Sam has overseen the rapid expansion of the organisation into Europe and North America, and he continues to guide the company to even greater success through his, and his team’s, efforts.

Prior to joining Seedlink Sam led the global marketing analytics practice at Silicon Valley-based Upwork, the largest freelancing platform in the world. There he was responsible for the growth of the website by finding the freelancers with the most in demand skills that matched with client needs globally.

Brian is a seasoned marketing professional with 12+ years of marketing experiences in MNCs: seven years in GSK, two years in Nokia, two years in Gillette, and two years in Bates Advertising. He has extensive and solid experiences in brand marketing and trade marketing across different industries. Having track records in new product development, new product launch, and 360 marketing communications, Brian also knows well all different stages of business: turn-around, brand re-stage, and growth acceleration.