Event Details

The Chinese Consumer in 2016
Cultural, Social & Channel Trends Influencing Consumer Behaviour and How to Best Address Them

Whilst China has become one of the most sought-after markets on the planet, it is also the most crowded and dynamic. Brands who understand the historic and modern day influences on Chinese consumers are best placed to stand out from the clutter and capitalise on the huge opportunities in China. Mark's interactive talk will cover off the What's, Why's and How's of trends in China, consumer profiles and lesser known insights, providing case studies from those doing well

Three key takeaways
- What the Chinese consumer in 2016 looks like
- How best to reach and resonate with them
- Examples from businesses doing it well


  • Mark Tanner (Founder and Managing Director of China Skinny)

    Mark Tanner

    Founder and Managing Director of China Skinny

    Mark Tanner is the Founder and Managing Director of Shanghai-based China Skinny, one of China’s best-known marketing, research & digital agencies. His agency publishes the most-read newsletter about Chinese consumers and he is regularly quoted in media including Bloomberg, Reuters and Forbes for his views on the China market. China Skinny’s clients include clients across a host of industries including Colgate, Fonterra, the Finnish Fund for Tech & Innovation, Intercontinental Hotels Group, Tourism Malaysia, Sydney Airport, Tom Tailor and House of Fraser, ANZ and Westpac Banks and the Australian Olive Association .

    On a personal front, Mark has a love for adventure, which originally drew him to China and has seen him lead the world’s first paddle down the Nile River, hunt for ancient Viking treasure in Iceland and bicycle solo across Canada mid-winter.

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