Event Details

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More than ever, companies are seeking for new ways to increase customer satisfaction, optimize their sales strategies and digitize their business models. WeChat, the leading social media network in China, emerges more and more to a B2B eCommerce platform with simple features that allow an easy integration with existing ERP systems. At the same time, SAP China started to integrate WeChat functionalities to extend the reach of hybris, its fast growing eCommerce platform. Will social commerce technologies also revolutionize B2B relationships?

During this event we will review WeChat’s current service offerings for enterprises and how SAP integrates WeChat functionalities into their products while ensuring integrated data management and providing a smooth customer experience.


5:30 PM - 7:30 PM
Innovative IT: WeChat for enterprises - From customer attraction to social commerce with WeChat and SAP Hybris
05:30 pm – Registration
06:00 pm – Presentation – Part 1 and Q&A
06:30 pm – Presentation – Part 2 and Q&A
07:00 pm – Dinner Buffet & Networking


  • Cedric Li (Co-founder of HERDSRIC)

    Cedric Li

    Co-founder of HERDSRIC

    Mr. Cedric Li, Co-founder of HERDSRIC , a Shanghai-based start-up company which helps its clients with the design and implementation of digital strategies in China with a strong focus on integrating social networking channelsis a smart and ambitious entrepreneur with international education background and working experience in foreign-invested companies. Cedric is a typical representative of China’s digital natives, who grew up during the times of China’ s booming economic development with a fresh perspective on digital trends in China and how Chinese and foreign-invested companies in China are impacted by these developments.

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  • Aimee Ren (Development Manager at SAP Labs China)

    Aimee Ren

    Development Manager at SAP Labs China

    Ms. Aimee Ren, Development Manager of SAP Labs China, Development Manager of SAP Labs China, leads the SAP hybris localization team to define and develop WeChat customer engagement & commerce scenarios, focusing on contextual marketing process to enable WeChat related online-to-offline commerce and marketing business. Aimee has been working in SAP for almost 10 years. Besides hybris localization, she also has the product management experiences on SAP ERP and industry solutions like Healthcare, Real Estate. Pori to SAP, she shortly worked as a developer in BearingPoint GDC followed by a consultant role in an e-recruiting European company.

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