Event Details

As China has become an important market, managers and staff of foreign companies in China have to communicate and cooperate more and more with their head offices and international colleagues as well as clients from all over the world. Having been a "closed market“ for quite some time, the Chinese often lack a) the knowledge about other cultures and b) the skill set necessary to professionally deal with global counterparts.

To address these issues, discuss case studies and offer solutions, SwissCham Shanghai invites Daniela Fehring and Lily Lue. They have a combined 20 years of experience in establishing intercultural bridges on both sides to overcome many differences and misunderstandings of daily work life in China. One of their special focuses in China is on improving the global skill set of Chinese managers and staff to improve their international performance, and feel more secure and committed in an international setting.


  • Daniela  Fehring (Daniela Fehring)

    Daniela Fehring

    Daniela Fehring

    Daniela Fehring regularly travels to China and other Asian countries to work as an independent professional and culture consultant for European and Chinese companies in the languages Chinese, English and German.
    In 2013 she published her book “How successful is your M&A in China?”, followed by the book in Chinese: “Chinese-German M&A. A Guideline for Chinese Business People” in 2014, written together with Sandy Zhang. In 2015 the chapter “The Risks and Chances of German/Chinese Mergers and Acquisitions” written together with Edgar Wang was published by the Springer-Verlag in the “Handbook of Human Resources Management”, edited by M. Zeuch. The clients she advises include BASF, BMW, Bosch, Continental, Credit Suisse, McKinsey Asia House and Siemens.

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  • 	 Lily  Lue (Shanghai SML Business Consulting Co. Ltd)

    Lily Lue

    Shanghai SML Business Consulting Co. Ltd

    Lily Lue has been a trainer in interculture management for more than 10 years. With the experience of working in multinational companies and the entrepreneurial setting of her own business, coupled with years of living in both China and Germany, she is able to observe and reflect on corporate cultural differences from multiple angles. The key accounts she advises include Shanghai Automobile Group, Shanghai Volkswagen, IMS Gear, Deutz (Dalian) Engine Co. Ltd, Jiang Su Feida Baokai Electric Co. Ltd and Schaeffler China.

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The above prices include a buffet dinner and free flow drinks.

Door Price RMB 220
Non Member

The above prices include a buffet dinner and free flow drinks.

Door Price RMB 350