Event Details

China’s Consumer Market – A Sales and Marketing Focus:

Since China started its reform and opening policy in 1978, its economy has expanded rapidly, and leading international retailers and manufacturers have entered the China market since. However some foreign companies are still hesitant to enter the market because they do not understand Chinese consumers and their shopping habits, let alone the complicated legal and tax considerations one has to deal with. Despite the country’s rapid economic rise, China’s regions have developed at different rates, and consumer trends vary greatly among different demographics and regions. Understanding the preferences and mindset of consumer groups is the key to successfully expanding a B2B or B2C business.

Before China opened its market to foreign investment, commodity availability was limited. Department stores, state-owned distribution points and wet markets dominated the marketplace. International exporters and retailers were allowed to enter the market in 1992, but only if they held a non-controlling stake in a joint venture with a local company. This seminar will explain the habits of consumers today and provide a detailed analysis of the variety of distribution channels available to international importers and retailers today – from hypermarkets to shopping malls to wet markets and online stores. Choosing the right channel can be critical to business success in China.



Ticket include breakfast buffet, tea and coffee

Member Price RMB 180
Non Member

Ticket include breakfast buffet, tea and coffee

Standard Price RMB 250


9 AM - 9:30 AM
Registration, networking and breakfast buffet
9:30 AM - 10:15 AM
10:15 AM - 10:30 AM
10:30 AM - 11 AM


  • Eugenio Raffaelli (In-House Counsel and Head of Italian and German Desk at Koehler Group)

    Eugenio Raffaelli

    In-House Counsel and Head of Italian and German Desk at Koehler Group

    Eugenio is an Italian lawyer specialized in International Commercial and Corporate Law. He has worked for a number of years in Germany, Italy and currently in China, advising multinationals, SMEs and start-ups on overseas investment structures and operations in China. Eugenio graduated from the University of Macerata in Italy and the University of Göttingen in Germany and is fluent in Italian, English and German.

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