Over the years, retailing in China has been one of the most dynamic and fast paced industries, which has travelled through different phases. Every year, thousands of retailing brands are eager to come into China, millions of stores launch on TMALL platform. With this level of competition, in an ever changing landscape, "How-To" becomes every new comer's biggest question.
In this session, Weijia will reveal the myth of start-up phase of global retail business wanting to knock open the China door. From an insider's viewpoint, she'll illustrate the roadmap of zero to one, how a global machine zig zag it's way to a successful launch in China, the pains and the gains, and most importantly, the lessons learnt.
* Research is king
* Decision centre for China - where should it be?
* The operation set-up
* The underestimated hike, 2 steps ahead 1 step back
* Your expectations for China - be realistic
* From investment to harvest, patience pays off
Light breakfast will be served.
Participants can send their questions in advance using the registration form.