Over the years, retailing in China has been one of the most dynamic and fast paced industries, which has travelled through different phases. Every year, thousands of retailing brands are eager to come into China, millions of stores launch on TMALL platform. With this level of competition, in an ever changing landscape, "How-To" becomes every new comer's biggest question.

In this session, Weijia will reveal the myth of start-up phase of global retail business wanting to knock open the China door. From an insider's viewpoint, she'll illustrate the roadmap of zero to one, how a global machine zig zag it's way to a successful launch in China, the pains and the gains, and most importantly, the lessons learnt.

* Research is king

* Decision centre for China - where should it be?

* The operation set-up

* The underestimated hike, 2 steps ahead 1 step back

* Your expectations for China - be realistic

* From investment to harvest, patience pays off

Light breakfast will be served.

Participants can send their questions in advance using the registration form.

How to Enter China as a Global retail SME Business & 0-1 Challenges


8:30 AM - 9 AM
Registration & networking
9 AM - 9:05 AM
Opening remark, by an event chair
9:05 AM - 9:35 AM
Presentation by Weijia
9:35 AM - 9:45 AM
9:45 AM - 9:50 AM
Re-cap, key takeaways. Closing remark by the event chair
9:50 AM - 10:30 AM
Session ends, networking


  • Weijia Cheng (E-commerce sales manager at The Cookware Company)

    Weijia Cheng

    E-commerce sales manager at The Cookware Company

    eijia Cheng is a UK returnee who came back to home town Shanghai in 2012. She graduated from University of Glasgow in 2010 and worked in London until 2012.

    In her length of career, Weijia has worked for Fortune 500 companies like Siemens, belt-weight companies like Treasury Wine Estate, and especially, she had extensive hands-on experiences with international brands in a start-up phase: TOMS and The Cookware Company entering China, Hairer entering the UK.

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  • Linian Li (country manager at Greater China, Board Director of Modern Water Technology (Shanghai) Co.Ltd)

    Linian Li

    country manager at Greater China, Board Director of Modern Water Technology (Shanghai) Co.Ltd

    Linian Li is managing and developing Modern Water's business in China and formulating company's strategy. She has double master degrees, MBA in Natural Resources Energy & Environment from University of Alberta, Canada and Master in Management, Grande Ecole Programme from EDHEC Business School, France. An executive with more than ten years of management experience in sales, marketing, business development, project management, corporate strategy, personnel, P&L and general management in international companies, including JCDecaux, GM Europe GmbH, Carat, Rouse & Co., International. And a self-motivated strategic thinker with determination and effective leadership skills possess extensive real-life experience in the business and social cultures of Asia, Europe and North America.

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Member Price RMB 100
Standard Price RMB 200


BritCham Shanghai Office

静安区成都北路333号 招商局广场 南楼 1108室
Room 1108, South Tower, M Place, 333 North Chengdu Rd

Shanghai, China

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