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The webinar is China focused and will cover how brands can effectively react to the coronavirus outbreak with regards to establishing a digital presence and moving their businesses online in the China market. During the webinar, we'll discuss solutions for brands looking to enter e-commerce, exploring best practices in terms of driving sales and increasing brand awareness through paid and social media. Moreover, we'll also touch on category differences and how that would affect or change the digital strategy.
CanCham is honoured to partner with China-Italy Chamber of Commerce to host the webinar: Use of Technology and Digital Marketing to Increase Sales in China on March 20, Friday, at 11:00AM, China Standard Time.
Agenda
10
45AM
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11
00AM
11
00AM
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11
05AM
11
05AM
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11
20AM
11
20AM
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11
35AM
11
35AM
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11
50AM
11
50AM
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12
10PM
12
10PM
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12
15PM
Best measures for moving brands online in the China market (Digital & E-commerce)
Speakers
Ryan Molloy
CEO of Redfern DigitalRyan Molloy has lived in China for over 17 years and has worked in the China marketing industry for nearly 10 of them. As CEO of RedFern Digital, he has worked with some of the biggest brands coming into market, covering branding, strategy, social media marketing and more
How to leverage Private Traffic with and Omnichannel Ecosystem - Part I
Speakers
Aurelien Rigart
Vice President and Co-founder of ITCAurelien is an enthusiastic serial entrepreneur, coach for startups and other Entrepreneur, French Tech Shanghai board of director, member of EO (Entrepreneur Organization), and FrenchFounders. He has founded and currently manages several successful venture. Aurelien is an influential thought leader and keynote speaker who is always keen to meet new people, excited to learn from other success-driven entrepreneurs, as well as sharing his ideas and discussing new opportunities. As the Vice President and Co-founder of IT Consul-s, Aurelien is responsible for the development and expansion of the company, leading the strategy, sales, marketing and HR departments.
How to leverage Private Traffic with and Omnichannel Ecosystem - Part II
Speakers
Hugo Arrufat
ClientTeamDirector of ITCWith 9 years of experience in project and account management, Hugo has led for 3 years the Accounts management and development at ITC Shanghai. Always curious and passionate about the needs at ITC’s clients, he is eager to support the business challenges of his interlocutors thanks to his creative digital approach. Being in touch on a daily basis with companies of various scales and from various sectors, Hugo has a deep understanding of the Chinese and International digital landscape. Thanks to his passion for digital in China and focus on the ROI of ITC’s clients, Hugo plays an essential part in driving ITC’s growth while ensuring customer satisfaction.
Speakers
Hugo Arrufat
ClientTeamDirector of ITC
With 9 years of experience in project and account management, Hugo has led for 3 years the Accounts management and development at ITC Shanghai. Always curious and passionate about the needs at ITC’s clients, he is eager to support the business challenges of his interlocutors thanks to his creative digital approach. Being in touch on a daily basis with companies of various scales and from various sectors, Hugo has a deep understanding of the Chinese and International digital landscape. Thanks to his passion for digital in China and focus on the ROI of ITC’s clients, Hugo plays an essential part in driving ITC’s growth while ensuring customer satisfaction.
Ryan Molloy
CEO of Redfern Digital
Ryan Molloy has lived in China for over 17 years and has worked in the China marketing industry for nearly 10 of them. As CEO of RedFern Digital, he has worked with some of the biggest brands coming into market, covering branding, strategy, social media marketing and more
Aurelien
Rigart
Vice President and Co-founder of ITC
Aurelien is an enthusiastic serial entrepreneur, coach for startups and other Entrepreneur, French Tech Shanghai board of director, member of EO (Entrepreneur Organization), and FrenchFounders. He has founded and currently manages several successful venture. Aurelien is an influential thought leader and keynote speaker who is always keen to meet new people, excited to learn from other success-driven entrepreneurs, as well as sharing his ideas and discussing new opportunities. As the Vice President and Co-founder of IT Consul-s, Aurelien is responsible for the development and expansion of the company, leading the strategy, sales, marketing and HR departments.
